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We are excited to announce that we have joined London-based, FBA-aggregator, Olsam, on their journey within the booming FBA Roll-Up market, having participated in their most recent Series A fundraise which secured USD 165mn in fresh funding!

In 2020 the FBA (Fulfillment by Amazon) industry – where Amazon provides merchants with logistical support (i.e. packaging, storage, delivery) – generated over USD 300bn in sales and experienced 50% year-on-year growth. This has led to a boom in “Roll-Up” companies – creating value through the acquisition, consolidation and scale of these third-party Amazon marketplace sellers – with over USD 7bn of equity and debt invested into the sector throughout the pandemic.

The round – led by serial-entrepreneur Christian Angermayer’s Elevat3 Capital and Apeiron Investment Group (equity) as well as North Wall Capital (debt) – will enable Olsam to foster its position in Europe and the UK. They intend to increase their acquisition of Amazon brands, build out their operations team and develop their own Amazon products, taking advantage of the growing FBA landscape. Co-founder, Ollie Horbye assesses the market in the EU and UK to be “…more nascent versus the U.S….” as he stated in an interview with Forbes, as American startups like Thrasio or Perch have already bought up significant portions of their domestic market. However, merchants from America struggle to enter Europe, a problem Olsam is looking to capitalize on.

Coupled with the growing market, Sam Horbye’s history at Amazon UK and Ollie Horbye’s private equity and capital markets background, we believe the team’s experience and technical expertise in the industry sets them up for success!

About Olsam

Olsam is a London-based FBA (Fulfilment by Amazon) startup, founded by brothers Sam and Ollie Horbye in May of 2020. Backed by leading European investors with experience of more than 40 IPOs, Olsam is quickly positioning itself as a leader in consumer goods in the FBA market throughout Europe.

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